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Whitbread Market Launch Toolkit

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We know meeting your programme goals is a priority for you. That’s why it’s a priority for us, too – and collaboration is how we get you there faster. Over 1,500 of the Forbes Global 2000 companies have completed at least 70% of the recommended actions below. They have funded more than $200 billion in working capital and added $1 billion to their bottom line.

Together we can customise the communications to your brand and preferences to ensure a smooth onboarding experience for your suppliers.

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A man and woman sit in a modern office lounge, smiling at a tablet displaying the new Launch Kit. The man holds the tablet as the woman leans in to see it, surrounded by greenery and soft seating—an inviting space perfect for future buyers.

Programme Communications Overview

Within 6–10 Weeks

  • Kick-off meeting for the Early Payment Programme, which includes the discussion on timeline and other requirements.
  • Technical and business implementation, which includes supplier marketing communications plan and review.

Within 1 Week

  • Buyer communications of the Early Payment Programme, such as Credible Correspondence.
  • C2FO Introductory Communications, to educate and raise awareness of the programme, such as Educational Emails.

Within 2.5 Weeks

  • Further adding programme credibility and supplier support from both C2FO and the Buyer, such as Exec Video.
  • After supplier education and all systems are working, the market will be launched and the first supplier early payment initiated.

Steps to a Successful Programme

1

The Minimum: Pre-Launch

4

Above and Beyond: Post Launch

  • Press Release
  • Digital Campaign (LinkedIn)
  • Credible Correspondence Refresh
  • Market Expansion Correspondence
2

Step Up: During Launch

5

Ready to Go

Upon review, please send the materials to [email protected] with the following details:

  • Company Name:
  • Exec Sponsor Name:
  • Language for marketing materials:
  • Attach Logo (in .eps / .svg / .ai)
3

Professional: During Launch

Whitbread’s Introduction About the Programme to Suppliers

Our most successful partners typically have someone from the leadership team to introduce the programme to the suppliers. This helps to increase the programme credibility and participation from the suppliers.

 * Mandatory
For current Registration Rate and up-to-date information about registering, please contact us.